Fed Novikov

I'm a real estate developer. I specialize in product and creative direction for new multifamily and hospitality projects. Right now, I'm leading product strategy, brand, and marketing at Neutral. Previously, I led Airbnb's foray into prefab homebuilding called Samara. I created a standardized low-rise multifamily product at Apt eligible by-right for thousands of parcels in Los Angeles.

Recent projects:
  • Neutral — sustainable, wellness-oriented housing
  • Apt — standardized multifamily development
  • Airbnb Samara — prefab homes
  • Commonplace — impact capital for real estate

I write a blog on product and creative direction in real estate development:

Consulting:
  • Development strategy & programming
  • Branding & creative direction
  • Design team curation
  • Prefabrication strategy
  • Spatial data research
  • Product innovation in real estate

You can find me on linkedin, send me an email, or book a consultation on intro.

— Fed
Apt
Airbnb Samara
EV hospitality concept
Los Angeles, CA
2024