Fed Novikov

I'm a real estate developer. I specialize in product and creative direction for new multifamily and hospitality projects. Right now, I'm leading product strategy, brand, and marketing at Neutral. Previously, I led Airbnb's foray into prefab homebuilding called Samara. I created a standardized low-rise multifamily product at Apt eligible by-right for thousands of parcels in Los Angeles.

Recent projects:

• Neutral — sustainable, wellness-oriented housing
• Apt — standardized multifamily development
• Airbnb Samara — prefab homes
• Commonplace — impact capital for real estate

I write a blog on product and creative direction in real estate development:

• LVMH of Real Estate
• Missing Middle Capital for Real Estate Innovation
• A Case For Standardized Buildings

Consulting:

• Development strategy & programming
• Branding & creative direction
• Design team curation
• Prefabrication strategy
• Spatial data research
• Product innovation in real estate

You can find me on linkedin, send me an email, or book a consultation on intro.

— Fed