Fedor Novikov

I'm a real estate developer. I specialize in product, brand, and creative direction for new multifamily and hospitality projects. Right now, I'm leading brand and product strategy at The American Housing Corporation. Previously, I directed product strategy, brand, and marketing at Neutral. I led Airbnb's foray into prefab homebuilding called Samara. I created a standardized low-rise multifamily product at Apt eligible by-right for thousands of parcels in Los Angeles.

Recent projects:

• The American Housing Corporation — developer and manufacturer of rowhomes
• Neutral — sustainable, wellness-oriented housing
• Airbnb Samara — prefab homes
• Apt — standardized multifamily development
• Commonplace — impact capital for real estate

I write a blog on product and creative direction in real estate development:

• LVMH of Real Estate
• Case Study: 517 W Main St by Neutral
• Missing Middle Capital for Real Estate Innovation
• A Case For Standardized Buildings

Expertise:

• Real estate brand & creative direction
• Creative owner's representation
• Creative team curation
• Marketing and communication strategy
• Prefabrication strategy
• Development strategy & programming
• Product innovation in real estate

You can find me on linkedin, send me an email, or book a consultation on intro.

— Fed