Fedor Novikov
I'm a real estate developer. I specialize in product, brand, and creative direction for new residential and hospitality projects.
Right now, I'm leading brand and product strategy at The American Housing Corporation. Previously, I directed product strategy, brand, and marketing at Neutral. I led Airbnb's foray into prefab homebuilding called Samara. And I created a standardized low-rise multifamily product at Apt eligible by-right for thousands of parcels in Los Angeles.
I write about innovation and creative direction in real estate development:
You can find me on linkedin, send me an email, or book a brief consultation on intro.
— Fed
I'm a real estate developer. I specialize in product, brand, and creative direction for new residential and hospitality projects.
Right now, I'm leading brand and product strategy at The American Housing Corporation. Previously, I directed product strategy, brand, and marketing at Neutral. I led Airbnb's foray into prefab homebuilding called Samara. And I created a standardized low-rise multifamily product at Apt eligible by-right for thousands of parcels in Los Angeles.
I write about innovation and creative direction in real estate development:
- LVMH of Real Estate
- Case Study: 517 W Main St by Neutral
- Missing Middle Capital for Real Estate Innovation
- A Case For Standardized Buildings
You can find me on linkedin, send me an email, or book a brief consultation on intro.
— Fed
Apt
Airbnb Samara
EV hospitality concept
United States
2026
2026